We know that at Marketers 360 Degree, we are only as strong as our results are in measuring the success of a marketing or advertising campaign. Our Campaign Analytics and Insights services enable companies, influencers, and brands to have a holistic view of how their campaigns perform in digital, social, broadcasting and offline platforms. Our specialization lies in converting unprocessed information into practical actionable insights that can be used to make decisions and maximize future campaign plans.

At the first levels we have definite Key Performance Indicators (KPIs) and quantifiable targets to each project so that all the marketing activities are consistent with the general vision and goals of the brand. No matter the type of social media campaign, whether it involves an influencer, a celebrity, an election campaign, or product launch, our team uses metrics like audience engagement, reach, impressions, click-through, conversion, and return on investment (ROI) to measure performance. Alongside measuring these metrics continuously, we will be able to recognize our strengths, opportunities, and weaknesses which require improvement.

We use a combination of advanced analytics, data visualization, and reporting dashboards to show the information in an understandable, easy to use and act upon manner. We monitor the trends in real-time, conduct demographic and psychographic research, and gauge the activity in various platforms so that the campaigns are appealing to the target audience. The same precision is applied to the national campaigns in Bangladesh and the international campaigns so that a brand can continuously perform at the same level irrespective of the geography.