They no longer win elections on the streets-they win them on the strategy, and on the creativity and connection. We are Marketers 360 Degree, the company that offers end-to-end election campaign in Bangladesh, which is focused on connecting with the voter, creating trust, and establishing powerful political stories that have an intergenerational appeal. Our campaigns are so much more than posters and rallies, we mix data-driven insights, digital creativity and storytelling to create campaigns that actually matter.
Planning and strategy development is part of our service, where we get to analyze the voter demographics, constituencies and sentiment by surveying, doing grassroots research and real time data collection. Based on this we are able to compose a clear election manifesto, effective slogans and hook lines that capture both the vision of the candidate and people.
We do the speech writing, training on speaking before a crowd, poster designing, flyers distribution and outside advertising. However, in contrast to the conventional campaigns, we also focus on the digital-first strategies:
We also use an auto call campaign, SMS blast, and WhatsApp/Telegram communication system to guarantee good reach of voters, and this is done by developing direct engagement with millions of people simultaneously.
We also have a creative production team that creates campaign songs, jingles, motivational anthems, and movie-like election commercials, which are memorable in the overcrowded media. We also offer PR management, press releases, news coverage and media management to achieve a positive perception in people.
Marketers 360 Degree introduces global-quality election marketing features such as AI-driven voter analytics, big data planning, behavioral psychology in communications, and micro-targeted online advertising as opposed to the previous traditional campaign in Bangladesh where most of the activities are based on posters, rallies, and word-of-mouth. This will help in making sure that all the messages are sent to the appropriate audience, be it first time voters, rural or even urban professional.
There is one major philosophy that is at the heart of our Election Campaign service and it is this: “We don’t campaign, we build movements. We build the political brands, build emotional relationships and turn the visions into the strong voter narratives. Modern election tactics, content generation and dominance over the internet make us assist candidates win hearts first before they win votes.
In Bangladesh, running a campaign with Election Campaign Solutions of Marketers 360 Degree means not just the campaign but the building of trust, influence, and leadership in the future.